About di Rosso

di Rosso Jewelry, formerly known as Simya Jewelry, carries forward more than two decades of experience in the international jewelry industry under a new name.

Our story began in Dubai in 1999, where Simya Jewelry was established as one of the pioneering Turkish jewelry companies in the market. In 2014, we expanded our presence with our Istanbul office, and over the years built lasting partnerships across more than 30 countries on four continents.

In 2026, we continue this journey as di Rosso—with the same team, at the same location in Kuyumcukent, and with the same commitment to the partners who have grown with us over the years.

Today, di Rosso offers a broad range of premium jewelry across 10K to 14K, as well as 18K, 21K and 22K gold, developed for different markets, preferences and customer profiles. Our collections are shaped by a constant search for something distinctive: pieces with presence, character and strong commercial appeal.

We believe that strong business is built on more than product alone. Dependability, close relationships, flexibility and understanding our customers’ markets are at the heart of the way we work. Through evolving collections, thoughtful service and long-term partnerships, we aim to contribute to the growth and success of our customers while continuously strengthening the value we bring to their businesses.